UX + UI WORK
FreshDirect. For many years I worked as a designer and manager at FreshDirect.com, NYC’s premier online grocery. I produced email template, banner ads, videos, and brand copy. Occasionally I dressed like a lobster.
FreshDirect: Standing Order. I led an overhaul and relaunch of FD’s B2B Standing Order feature, a complex system allowing offices to auto-ship their breakroom supplies and make conditional modifications.
Gotham Comedy Club. The first online calendar and ticketing system for Gotham, a NYC comedy insitution.
Baldor Specialty Food Local Pledge. A site feature that allows restaurants and retailers to opt in to the locally-produced variety of their essential ingredients.
Captain Ferguson. Promotional site for the Off-Broadway and Edinburg Fringe theatre production.
