BRANDING + PACKAGING

Mightylicious Brand Mascot + Assets. New character design for Mightylicious gluten-free cookie brand, available at Whole Foods, Costco, and more. Package designs (and redesigns), plus tradeshow booth materials and unicorn standee.

FreshDirect Delivery Box Takeovers. For the launch of several major initiatives, I redesigned FreshDirect’s iconic carton with one-color wallpaper. Below are some of the concepts and die-lines.

Baldor Bar Box. A sample case for Baldor’s then-new cocktail mixer and bar-food line.